CRM strategies for Indian Insurance sector has been conducted on isolated factors. The perception of this sector about CRM strategies need to be further researched along with benefits which this sector hopes to achieve through CRM. Therefore the need is felt to initiate research in this direction so as to evaluate a model and establish relationship between different parameters that will reflect the effectiveness and efficiency of CRM. Building a true objective model is not feasible, it is better to identify the practices at industry level and then move to generalization. The present work is an initial attempt at the industry level where the comparison of CRM strategies on Indian Insurance sector will be analyzed and checked through the customer’s perception. The study is mainly focused on the origin and development of the concept of Customer Relation Management (CRM) in India and how it will solve the purpose of improving the marketing productivity and enhance mutual value for the parties involved in the relationship. It has the ability to increase the marketing effectiveness and efficiency that improve the marketing productivity and creates mutual values. It will help in understanding the effectiveness of CRM programs launched by the insurance companies.

Index Terms- CRM, Insurance, Strategies, Practices, Awareness