Now a days soap operas are well thought-out to be the supreme source of leisure for home makers and it considered a powerful medium for propagating specific attitudes, ideas and different cultures in society.  It is also be a biggest source of educating, informing and entertaining their audience, especially women and children. The present investigation tried to focus on behaviour changes in the women soap opera viewers. The Behaviour Analysis Metrix spoke about the changes in the aspects of Socio-cultural, psychological, economic, and physiological and functional traits point of view. The present study will be help to medial personal, social workers, academicians and researcher scholar in understanding the positive and negative effects of television serials on women, whether these serials have helped in creating attitude changes among modern day women and how far these serials affects their inter-personal relations with family members and with the society. It is believed that this study will help the satellite media person in framing their future programmes with a social consciousness. The present paper delivered and global model for behaviour analysis of women soap opera viewers with structural equation modelling.

Keywords:  Structural Equation Modelling; Performance; Socio cultural; Economic; Physiological; Psychological