India still faces alarming Issues of the retailers that pose serious hurdles to the growth opportunity that the retail industry promises for the country’s economic progress. The Issues of the retailers like underdeveloped supply chain capabilities, inadequate utilities, infrastructure, real estate, taxation challenges, limited consumer insight etc. are universally experienced and also by the Indian retailers. This need has to be addressed to enable this sector to prosper. In changing retail environment, consumer behavior, trends and Issues of the retailers of retailing are undergoing a sea change. This demands marketing approaches to be altered accordingly. Thus all retail formats stand challenged to formulate marketing strategies that will ensure them of achieving competitive advantage over other competing formats. Proper marketing strategies will hold the key in this changed scenario. Indian retailers are also focusing upon different retail strategies such as pricing, promotion and retention strategies which also have some impact over the retail markets. All these Issues of the retailers encountered to study the status and available potentials in Tamilnadu retail markets. The growth of retailing with the focus on retailer’s opinion and their difficulties faced to sustain in retail business has to be analyzed. Further, the city is dominated by traditional retailers, the study also attempts to establish the impact of organized retailers on unorganized retailers with respect to the marketing practices. On the basis of the topic and the area of the investigation, survey method of research was chosen after careful consideration.

Index Terms- Retail Marketing, Issues of the retailers, Challenges, success factors