An increasing number of varieties of firms and organizations are exploiting and creating business opportunities on the internet indicate the repaid growth in the field of virtual shopping.  With this emerging field of shopping the interest of marketers is also increasing in studying what actually motivates consumers to shop online.  Fierce competitions among online sellers have forced them to gain the competitive edge in the field of virtual shopping.  As online shopping is a new medium so the of working women in the field of online shopping in order to gain competitive edge in the market, marketers need to know the working women  in the field of online shopping.  So it is important to analyse and identify the factors which influence working women to shop online in order to capture the demands of working women. Other than the factors which influence working women to shop online, online shopper’s demography in terms of age, income and education is equally important to define their strategies accordingly. The Internet has global transmission ability, a tool for the distribution of data and a means of collaboration and interplay between humans and machines, regardless of their geographic location. The initial notion of the Internet was provided by Leonard Kleinrock, which ultimately became the World Wide Web.

Key words:

Purchase ,Consumer. Internet, network of networks, Web, E- commerce