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IMPACT OF RETAIL BANKING ON CUSTOMER SATISFACTION IN MADURAI DISTRICT

. Dr. B. RAJA, Assistant professor of Commerce, Vivekananda College, Tiruvedakam West, Madurai


Abstract

Retail banking in India has fast emerged as one of the major drivers of the overall banking industry and has witnessed enormous growth in the recent past. The inflow of consumerism has its natural spill over effect in terms of increased demand of retail banking products like saving account, current account, ATM, net banking, online services and SMS banking customized products and services. To have a better understanding of booming opportunities in retail banking in India. Retail banking in general and different channels of distribution in particular, to function and perform better. If the present study helps the researchers in any way to undertake the studies of a similar nature in other areas, he will feel happy that his study has helped the future researchers and he will have a sense of satisfaction that he has undertaken a useful study.

Key Words: Retail banking, quality of retail banking services, customer satisfaction, etc.,

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