This study aims to formulate the strength of entrepreneurial intention as a positive character strength for students to build entrepreneurial orientation as a prerequisite to becoming a successful entrepreneur. The method used was associative descriptive because it tries to draw up the association between entrepreneurship intention and entrepreneur orientation. For this reason, it is assessed that 200 students have managed to maintain their study for more than the last two years by utilizing human potential, which is, at the same time, unquestionable from this research. The findings show that entrepreneurship intention with its two main dimensions, the spirit of change and self-efficacy can build entrepreneurial orientation. It is the academic climate to be a strategic factor in efforts in the developing entrepreneurial intention and entrepreneurial orientation in students, the academic climate needs to be maintained with better quality.

Keywords: academic climate, entrepreneurship education, entrepreneurial intention,    entrepreneurial orientation, human potential, Indonesia student’s

JEL Classification Code: L20, L21, L25, L26