Environmental education (EE) is often regarded as the most effective means to raise public knowledge about environmental issues and challenges. It also encourages people to improve their attitudes regarding the environment. EE has been incorporated into formal education institutions dramatically over the years. As a result, the demand for teachers to properly integrate EE into their curricula has increased. Instructor’s efficacy has been found to be strongly linked to a variety of important educational outcomes, including teacher’s persistence, passion, and pedagogical behaviour, as well as student’s accomplishment, motivation, and self-efficacy beliefs. The efficacy of media professors teaching environmental education in higher educational institutions is analyzed using Environmental Education Efficacy Belief Instrument (EEEBI). Randomly communication professors handling Environmental Studies were selected for the study. In Tamil Nadu there are 111 higher educational institutions offering communication studies of which 45 professors responded to the study. The study reveals that there is significant difference between male and female, years of experience and individual perception about environment with respect to environmental education teaching efficacy beliefs in higher educational institutions.

Keywords: Media, Efficacy, EEEBI, Communication, Beliefs, Environment Education