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A STUDY ON CUSTOMER’S KNOWLEDGE ABOUT THE GREEN BANKING INITIATIVES OF SELECTED PUBLIC SECTOR BANKS IN MADURAI DISTRICT

. Sri. M. Narayanan and Dr. S. Chandrasekaran


Abstract

Green banking is a term of referring to practices and guideline of the customer knowledge of the green banking initiatives and that make more sustainability of economic development and environmental protection of the social dimensions. It aims of paper to making awareness and perception of the green banking services. The useful of customer friendly green banking initiatives, with the efficient information technology support of the customers. This paper is intended to study about the green banking initiatives and customer knowledge about the public sector banks in the Madurai district. This is primary study is intended to find out the customer knowledge, green banking services, initiatives of green banking in Madurai district.

Key Words: Customer perception of green banking services, customer preferred by the green banking products and services, customer knowledge of green banking initiatives, etc., 

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