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Building a Model to Measure Human Capital at Antioch Syrian Private University -A Case Study -

. Liana Dawahery & Dr. Tayssir Al- Masri


Abstract

The research aimed to test a method for measuring human capital at Antioch Syrian Private University, based on the relative importance of the components that constitute human capital at the university, To achieve this objective, the relative importance of the components of human capital and its controlling factors was determined, including: qualifications and personal traits, group performance elements, and organizational culture. Weighted scores or a main relative index were assigned to elements specific to the teaching staff and administrative personnel, which were then subdivided into secondary indicators for each component. A comprehensive inventory approach was applied to all human resources at the university, totaling 167 individuals divided into two categories: academic staff: 116 faculty members across the university’s colleges. administrative staff: 51 employees. The research successfully derived a relative index expressing the actual value of human capital, revealing that the relative importance of human capital reached 75.14% for teaching staff and 70.01% for administrative staff. These results indicate that human capital holds relatively high importance at the university, and there are opportunities to further enhance and elevate this importance to higher levels. One of the most important findings of the research is that it revealed the presence of efficiency in human resources, as indicated by the high level of qualifications, except for technological knowledge, and specialization in fields different from the core disciplines, which were somewhat moderate. The study also revealed a high level of personal elements, particularly in terms of creative abilities among human resources and their intrinsic motivation to improve and develop their work, as well as their commitment to quality requirements at the university.however, the research found a decline in collective performance at the university due to low job satisfaction regarding wages and incentives, as well as a lack of teamwork culture, which affected cooperation and a sense of belonging. This was despite the high level of willingness to collaborate and intrinsic motivation among human resources as a personal element.Additionally, the study showed that the culture of quality was moderately prevalent at the university, while work values were highly prevalent. Furthermore, the university lacked clear strategies for managing, developing, and modernizing its human resources, which are among the most critical factors in developing human capital. This lack of strategic focus contributed to a decrease in the proportion of effective human capital. Keywords: Antioch Syrian Private University, Human Capital

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