This research explores the requirements for structuring sports investment projects as an effective approach to avoid marketing crises within the Saudi Ministry of Sports. The study highlights the critical role of investment in driving economic and social development, particularly in countries with limited national capital. It emphasizes the importance of public-private partnerships (PPPs) in leveraging private sector expertise and capital to achieve successful project outcomes. The research identifies key requirements for designing sports investment projects, including the establishment of internal administrative regulations, the development of contingency plans, and the alignment of investment strategies with market studies. Additionally, the study underscores the necessity of conducting feasibility studies, identifying potential risks, and implementing strategies to handle marketing crises effectively. The research also examines various methods for presenting investment projects, such as the Build-Operate-Transfer (BOT) model, and evaluates the effectiveness of these methods in the context of the Saudi Ministry of Sports. The findings reveal that implementing these requirements can significantly mitigate marketing crises and enhance the success of sports investment projects. The study concludes with recommendations for simplifying administrative procedures, establishing dedicated investment departments, and conducting continuous training programs to prepare specialists in sports investment. Overall, this research provides a comprehensive framework for structuring sports investment projects to avoid marketing crises and achieve sustainable development in the Saudi sports sector.

Keywords

Sports Investment, Marketing Crises, Public-Private Partnerships (PPPs), Feasibility Studies, Build-Operate-Transfer (BOT).