Innovative start-up activities of business subjects are increasingly popular with many forms, besides developing products, high-quality human resources, mobilizing capital, it can be mentioned the creation of and exploiting intellectual property rights in creative start-ups are receiving high expectations, the most attention is in formulating development policies, it can be said that this is an asset that creates profits. competitive advantage for start-ups in the process of entering and expanding the market, Protecting intellectual property rights well, contributing to attracting investment capital into businesses, limiting risks, and counting prevent the infringement of competitors. However, this activity has not been studied in depth from a legal perspective, especially the lack of a legal framework to support the establishment, exploitation, management and development of intellectual property rights of start-ups. creative. creative.

Keywords: Management, intellectual property rights, small and medium enterprises