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IMPACT OF INSTAGRAM USAGE ON BODY IMAGE APPRECIATION AMONG YOUNG FEMALES: MEDIATING EFFECT OF SELFIE POSTING BEHAVIOUR

. Wajiha Batool & Sehrish Shaqoor


Abstract

Selfie posting is one of most common behaviour among university students as well teenagers. There are several ways by which we can define selfie, But the one that is most common and extensively used is the definition of selfie given by oxford university in 2013,according to which selfie is any photograph captured by oneself either with the help of smartphone, webcam and then sharing it on social media. (e.g. Kim and Chock, 2017; Stefanone et al., 2019; Warfield, 2015).  All over the world there are several ways by which university students engage in selfie posting which include sharing their selfie on facebook, snapchat and instagram. Previous studies have explored selfie posting behaviour in term of personality traits, motivation, financial gain and potential consequences associated with this behaviour (e.g. Kim and Chock, 2017; Sung et al., 2016; Wang et al., 2016).(Wang et al., 2021)

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