This study aims to explore the factors that influence parents when they choose an institution for their child's early education. The data was collected from sixty parents in Bahawalpur through a questionnaire. The results show that parents have different views on early childhood education based on their socioeconomic backgrounds. Parents who have higher education and income tend to prefer schools with better academic curricula, well-educated staff, modern technology, school facilities, a safe and friendly environment. Meanwhile, parents with lower income and modest families also have similar requirements but face financial difficulties and choose schools with nominal fee that are located nearby. It is recommended that schools should outfit themselves with modern amenities, equipped libraries, latest sports facilities as well as positive and affable educational perspective. The government should provide financial support and resources to achieve these goals. Additionally, schools should strengthen the relationship between teachers and parents by frequently inviting parents at schools to discuss the performance of their children.

Keywords: Early childhood education, school choice, student-teacher relationship, Parent-teacher relationship