This research is a comprehensive analysis of the portrayal of Pakistan on Urdu websites of two prominent international media organizations, British Broadcasting Corporation (BBC) and Voice of America (VOA). This study carefully examines how the content published on these websites portrays Pakistan in terms of political, social, economic, and other issues. The research aims to examine how VOA and BBC Urdu websites cover social, political, and economic issues in Pakistan. Additionally, this research digs out the perception of Pakistani audience regarding this representation. We used framing theory as a guiding framework for investigating the underlying aspects of Pakistan that shape the image of Pakistan on these platforms.  Researchers used content analysis and survey instruments as analytical tools to find out what kind of content is published on websites and what its audience thinks about it. Our results show that both websites produced diverse topics in which not only political, social, and economic issues of Pakistan were criticized but also the neutral approach of these institutions was appreciated by the audience.

Index Terms- Portrayal, Perception, BBC Urdu, VOA Urdu, Comparative Study, Content Analysis, Political Issues, Social Issues, Economic Issues, Media Framing