Background: An array of cosmetics is the result of combining traditional medicine with modern beauty innovations. Herbal cosmeceuticals are becoming more and more popular as the usage of herbs for cosmetic purposes grows daily since they are very effective. The fruit Fragaria ananassa, known as strawberry, is used extensively in cosmetics, fragrance, and medicine. Our formulation's with strawberry extract has a high concentration of antioxidants and vitamin C. The herbal ingredients found in these products are what keep the skin healthy. One of them is facial serum, which is widely utilized for its many purposes.

Methods: The amalgamation of distinct stages, such as the oily and aqueous phases, amalgamates harmoniously to create an oil-in-water emulsion via a dual emulsification process facilitated by controlled mechanical

vibrations. Subsequently, the developed formulation underwent a comprehensive

evaluation encompassing organoleptic, SPF contents, physicochemical, physical,

phytochemical, irritancy characteristics, and photographic assessments.

Results: Due to its distinct method and oily texture, serum exhibits rapid absorption and penetration into the inner layers of the skin. They have a significant amount of active ingredients in their formulation. This anti-aging and anti-pigmenting serum stimulate collagen synthesis and rejuvenate the skin because aging of the skin is an intricate process brought on by a variety of causes. They also shield the skin from reactive oxygen species damage.

Conclusions: The basic purpose of this research is to assess the properties of anti-aging and anti-pigmenting face serums and optimize their formulation.

Keywords: Aloe vera, anti-ageing, anti-pigmented, cosmetic, face serum, herbal, strawberry.