The application of artificial intelligence (AI) in a variety of fields continues to grow, and its use has significantly advanced over the past few decades. In particular, inside the field of showcasing, the mix of computer based intelligence offers various benefits that empower organizations to associate with shoppers and cultivate more grounded connections really. As AI intelligence turns out to be progressively predominant in showcasing rehearses, it becomes vital to understand how shoppers see and answer its utilization, especially corresponding to their buying aims. This study expects to examine the effect of buyer mentalities toward AI intelligence produced content in email showcasing on their aim to make buys. The speculations formed in this study draw upon the hypotheses of arranged conduct and dispersion of advancements. The review utilized a quantitative methodology inside a trial setting. A web-based study comprising of two sections was created and circulated to people matured 18 or more in Nigeria. The principal overview assembled reactions from 114 members, while the subsequent study included 71 members. The gathered information was thusly investigated utilizing SPSS. The review results demonstrated that the idea of similarity, as illustrated in the hypothesis of dissemination of development, decidedly affected shoppers' perspectives towards the utilization of simulated intelligence in showcasing. However, there was no significant correlation found between attitude and the observability component. Moreover, there was no prominent distinction seen while contrasting the exploratory gathering and the benchmark group. Finally, the review uncovered that an uplifting outlook towards AI intelligence impacted buying expectation inside the trial bunch.

Keywords: Customer Perception, Artificial Intelligence (AI), Technology Adoption, Email marketing