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Augmented Narratives: Unveiling the Efficacy of Storytelling in Augmented Reality Environments

. Abdul Samad Danish, Nouman Noor, Onib-Ur-Rehman, Yasir Hamid, Hina Ali Khan, Rana Muneeb Asad & Agha Muhammad Yar Khan


Abstract

The purpose of this study is to investigate the user experience of an augmented reality (AR) application that features Sherlock Holmes by means of a detailed survey that was completed by fifty individuals. Important insights into consumers' opinions were gleaned from the survey, which revealed good feedback in a variety of facets of the augmented reality storytelling experience. These factors included the simplicity of navigation, the visual appeal, and overall experience satisfaction. They reported feeling a pleasant sense of immersion and showing interest in the Sherlock Holmes story that was being told within the augmented reality environment. Despite the fact that it is praiseworthy, the study found that there are areas that might be improved. These areas include improving immersion, refining audio integration, maintaining user interest, and providing optimal recommend ability overall. In light of these findings, the multifaceted nature of user experiences inside augmented reality environments is brought to light, highlighting the necessity of constant improvement in order to fit with the varied expectations of users. This research makes a significant contribution to the rapidly developing field of augmented reality applications in storytelling, and it presents the possibility of continued breakthroughs in augmented reality narratives.

Index Terms- Interactive Story, Augmented Reality, E-Learning, Visual Perception.

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