This study aims to analyze the effect of alternative feed utilization on the productivity of the cattle business and the farmer’s income. It also analyzes the government’s policy model in the alternative feed development for cattle to improve production, reduce production costs, and increase income. The study was done in North Minahasa Regency, North Sulawesi Province using a survey method using questionnaires-based interviews. Four districts were selected based on the highest cattle populations, i.e. Kauditan, 2,117 individuals, Talawaan,  1,986 ind., Likupang Timur, 1,908 ind., and Wori, 1,564 ind., respectively.  Data were analyzed descriptively and in regression. This study focused on the use of hay, silase, ammoniase, urea molases block (UMB), and other alternative feed in the beef cattle business and its role in the market value. Results showed that the alternative feed cost (BP_A) positively influenced the sale value of the cattle.  The t-test of 3.689 indicated a very significant effect (p<0.01). The effect of the labor flow (TKP_A) in the alternative feed processing on the sale value of the cattle showed non-significant effect. Likewise, the t test result was -0.238 with a significance test result of 0.812 showing that the effect was not significant (p>0.05).

Keywords: Role, alternative feed, sale value, beef cattle.