The study was designed to explore the claim of higher education institutes concerning qualities and fulfillment of demands of stakeholders. For this qualitative research, the Grounded theory technique was adopted to investigate the problem in depth. All engineering universities of the Punjab and their stakeholders were the population of the research. To select the sample of this study theoretical sampling technique was used. A total of thirteen interviews were conducted by the participants among them six were teachers, seven stakeholders, twenty students who recorded their response on an open-ended questionnaire. To collect the data from participants, an intensive interview protocol and open-ended questionnaire were designed. Interviews and open-ended questions were analyzed and coding was made. Higher Education Institutions claim that they are producing productive graduates to meet the demand of the market. However, there is a difference of opinion between the stakeholders, students, and HEIs concerning their claims and the demands of stakeholders. Their views show the theory-practice gap exists which disturbs the whole system and more students to suffer in the form of unemployment .The result of the study showed that a link between academia and industry is needed to produce market-oriented graduates.

Keywords: Higher Education institutes (HEIs), Stakeholders, Vision, Mission and Claims