Background: This study examines self-concept and attitudes to covid-19 preventive measures among higher education students in Calabar Metropolis in Cross River State, Nigeria. The specific objectives are to examine the nature of student’s attitude to Covid-19 preventive measures, the influence of Academic self-concept on attitude to covid-19 preventive measures, the influence of Physical self-concept on attitude to covid-19 preventive measures and the influence of Moral self-concept on attitude to covid-19 preventive measures.

Methodology: The study adopts the survey method and a sample of 500 respondents was randomly selected for the study. The statistical technique used to test hypotheses one was the Student T test while the chi-square technique was used to test hypothesis two, hypothesis three, and hypothesis four.

Results: Findings from the student t- test result revealed that the nature of student’s attitude towards covid-19 preventive measures is significantly positive. From the chi-square result, it was revealed there is a significant influence of academic self-concept on student’s attitude towards covid-19 preventive measures, there is a significant influence of physical self-concept on student’s attitude towards covid-19 preventive measures and there is a significant influence of moral self-concept on student’s attitude towards covid-19 preventive measures.

Recommendations: Based on the results, the study recommends that more information and knowledge about COVID-19 and other COVID-19 protocol especially adequate knowledge regarding the modes of transmission and the common symptoms of COVID-19 should be made available to students, a good understanding of the current status in Nigeria through studies like Knowledge Attitude and Perception is crucial to avoid Nigeria being the next epicenter of the pandemic, among others.

Keywords: Self- concept, Attitude, Covid-19, Student T- test, Chi-square