This paper aims to reveal the internalization of values in the dzikir zaman tradition which is used as a means of cultural da'wah of the Sasak community of Lombok. This research question is how the process of delivering da'wah messages in the culture of the Sasak community of Lombok, how the practice of dzikir zaman as a medium of da'wah, how to internalize the value of the era dzikir tradition in the Sasak community. This research uses qualitative methods and data collection techniques through interviews with several figures involved in the dzikir zaman. The theory used in this study is the internalization theory of James P Chaplin. The results of this study revealed that the process of delivering cultural da'wah messages of the Sasak Lombok community by conducting dzikir zaman sitting, pencak silat, using the language of local community speakers and readings containing Islamic nuanced advice. The practice of dzikir zaman is carried out with four processes. First, the opening by sitting cross-legged while listening to readings containing the life of the Prophet Muhammad, genealogy, childhood, youth, youth, until being appointed as an apostle. Second, the degree of randomization. Third, the stage of dzikir. Fourth, the core stage for the staging of the dzikir zaman. While the process of internalizing dzikir zaman through culture and also carried out as a medium for da'wah in the community to improve thebehavior of adolescents in the Sasak community of Lombok.

Keywords: Dzikir Zaman, Cultural Da’wah, Message of Da’wah, Sasak Community.