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AN ANALYTICAL STUDY ON THE PROBLEMS FACED BY YOUNG WOMEN CONSUMERS IN ONLINE SHOPPING AT THOOTHUKUDI TOWN

. M. Anthonysamy & Dr. C. Mahimai Arul Ignatius


Abstract

Online shoppingmeans buying goods with the help of internet, and now this concept is gaining attention among young shoppers in and around the world.The main aim of this research is to find the opinion towards the problems facedby young women consumers in online shopping. For this purpose, data was collected using Simple Random Sampling Method from 50 young women consumers in Thoothukudi town who arebuying products through online. In the current scenario, internet shopping is becoming more common everywhere and theycan get any type of product in online at anytime and from anywhere.Hence, the researcher takes into consideration both pros and cons of online shopping so that,he can make carefully an informed decision about what the young consumers feel about internet shopping especially young women consumers in Thoothukudi. Therefore, this helps the researcher to find what type of product they buy in online and identify various problems faced by them in online shopping.

 

Keywords: Online Shopping, Young, Women Consumers, Problems.

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