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PROCESS COMMUNITY EMPOWERMENT CSR BASED KEK PROGRAM MANDALIKA RESORT IN CENTRAL LOMBOK

. Prof. Dr. Ir. Sanggar Kanto, Prof. Dr. Ir. H. Darsono Wisadirana, & Dr. Ali Maksum, M.Ag


Abstract

The existence of Corporate Social Responsibility (CSR) as a model in the midst of the state and society has become an increasingly important and relevant phenomenon. CSR is an approach in which companies actively consider the social, environmental and economic impacts of their activities, and seek to make a positive contribution to the surrounding community and environment. The research aims to describe and analyze the CSR-based community empowerment process in the KEK Mandalika Resort in Central Lombok. The type used is qualitative research, data collected by interviews and documentation and analyzed interactively according to a qualitative approach. This research obtained the results of the empowerment process that had been carried out through a process of collaboration between local government - private - community and non-governmental organizations. Corporate Social Responsibility (CSR) financial assistance is provided to empower the community's economy through sustainable tourism development. The inhibiting factors are natural or geographical conditions which are still a big challenge, infrastructure that is still not supportive, and human resource capabilities that are still not supportive. Meanwhile, as a supporting factor is the existence of considerable attention from the local government. There is adequate attention from private parties and non-governmental organizations, as well as community participation which has begun to grow. In order to achieve the long-term goal of increasing regional capacity in increasing income and improving the socio-economic life of the community, it is necessary to increase the capacity of human resources, community institutions, and more optimal cooperation.

 

Keywords: Community Empowerment, Corporate Social Responsibility, Special Economic Zones, Social Economic Welfare

 

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