Although taking selfies has become a popular trend among teenagers in m the world, concerns have been raised about the negative personality traits linked with it,however, empirical research that explores the selfie-associated psychological  characteristics of individuals is still limited.  the present study aims to investigate the relationship between selfie addiction and psychological wellbeing of university students Solanki selfie scale and Bradburn psychological wellbeing scal e (Bradburn,1969).The  3001 university students were given the questionnaires. There was significantly negative correlation found between selfie addiction and psychological well being among university students (-.299**)and females were found to be at higher level of selfie addiction then males(M= 149.97,SD= 58.24).The findings of the study can be helpful for clinical psychologist,counselor sand educational psychologist.

Keywords: Selfie, narcissism, attention seeking, self-centered behavior, loneliness