The present study deals with the role of private interventions in agricultural land conversion. A quantitative research design was adopted to portray information from a sample of 375 households through simple random sampling technique. At univariate level analysis simple frequencies and percentages distributions was applied and at bivariate analysis Chi-square and Tau-c (T^c) tests was adopted to found the association between the study variables. The results indicated that establishments of private housing societies on agricultural land is responsible for reduction in usage of land for agricultural purposes as showed by significant and positive association (P= 0.000, T^c = 0.151). Similarly the association between reduction in agriculture land and establishments of private educational institutions was found significant (P= 0.000) and positive (T^c =0.064). Also, the association of reduction in agriculture land was found significant and positive with private residential extension on agricultural land (P= 0.000, T^c = 0.200). In addition, the association of reduction in agriculture land was found significant and positive with establishments of private industries on agrarian land (P= 0.000) and positive (T^c =0.115). Likewise, the association of reduction in agriculture land was found significant and positive with installation of petrol and gas stations on agricultural land (P= 0.000, T^c = 0.192). Similarly, the association between people prefer to build shopping mall instead of agricultural activities in the area and loss of agricultural land found highly significant (P= 0.000) and positive (T^c = 0.049). Adequate commercial conversion policies with proper enforcement mechanism and proper planning for land use for different purposes like markets, private institutions etc. are the major study recommendations.

Keywords; Private Intervention, Agriculture Land, Conversion, Pakistan