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ANALYZING THE PERCEPTIONS OF PEOPLE ON ONLINE AND OFFLINE SHOPPING: A CASE STUDY OF SANGHAR DISTRICT, SINDH

. Umair Khalid Qureshi, Ahmed Raza Hafeez, Ali Siddiqui, Kainat Kumari & Irfan Ali Katoher


Abstract

This research investigates about the satisfaction of people of Sanghar, Sindh on online and offline shopping in district Sanghar, Sindh, Pakistan. There are 30 questions that have been selected to understand about the services of online and offline shopping. The questionnaire inquiries about the preferred shopping products, easy ways for the shopping, saving of the time, the branded products, the special events, the variety of other products, attractive advertisements, discount offers on the products, the utilization of international products, the sale and buying of expensive things, the basic selling criteria, the commitment of fraud and the consumer behavior. The data is collected from the district of Sanghar, Sindh, Pakistan. Statistical Package of Social Sciences (SPSS) version 26 is used to examine and demonstrate the responses of the participants in discussion of the result. From fallouts, it has been observed that there is solid evidence of significant relationship between the results of seven questionnaire items and rejection for the eight other items in a questionnaire for the online and offline shopping in district Sanghar, Sindh. Throughout the study, it is suggested that the online and offline shopping needs to have a betterment in terms of saving the time, variety of the products, attractive advertisements, the utilization of international products, the sale and buy of expensive things and the commitment of fraud in district, Sanghar, Sindh, Pakistan.

 

Keywords: Offline, Online, Perceptions, Sanghar, Sindh, Shopping, SPSS,

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