Robusta coffee (Robusta canephorapierre) dominates farming in Gangga District, North Lombok which has development potential to improve coffee quality, this is shown, that the Robusta coffee commodity in Gangga District has penetrated the export market with steady demand. Coffee farmers are in partnership with UD distributors. Berkah Alam, has a close relationship with the satisfaction of cooperation carried out to improve the welfare of its farmers. The purpose of this study was to analyze the satisfaction level of coffee farmers with the partnership activities with UD. Berkah Alam. The data collection was carried out using a census of 5 coffee farmers who entered into partnerships. The analysis tool used was the Service Quality method. The priority order that must be paid attention to by the management of UD Berkah Alam in carrying out the partnership, that is, starting with the tangibles dimension with a gap value of -0, 1, the Responsiveness dimension has a gap value of 0.2, the Empathy dimension has a gap value of 0.3, and the Reliability dimension is 0.4.

Keywords: Service Quality, Service Quality, Coffee, UD Berkah Alam