In today’s world, it is quite evident that social media is playing an indispensable role in the life of students. The world turned to be a global village and technology usage has made it a smaller world through social media. These daysthe impact of Social Net Working Sites (SNS) on students is so widely discussed. But the studies conducted regarding the usage of Social Net Working Sites and the impact of social networking sites among the students is negligible in India. At this outset a study was conducted with the basic objective of   determining the effect of Social Networking Sites on students. Descriptive research design was followed to conduct the study. A semi structured questionnaire was designed and distributed among the students forrealizing the objectives of the study. Questionnaires were distributed among 200 targeted sample students out of which 180 complete/valid responses are collected. Findings of the study indicated that students are highly influenced by the social networking sites which exhibited a significant impact on academics. Though the findings of the study are as such the results obtained may not be generalized to the whole student community when findings are specific to the particular respondents only.

Keywords: Social media –Gender, Social networking -What’s app, Face book, Instagram; Academics;