A trend of Selfie taking behaviour is on increase nowadays specially in young adults. Selfies serve as an innovative outlet. This self-expression permits a person to apply more noteworthy control over how others see him. Selfies let an individual test with various characters. Objectives: The objective of the present study was to investigate the trends related to selfie taking behaviour among university students. Data source and setting: to address the objectives, a sample of 200 students (100 males, 100 females) from universities of  Islamabad and Rawalpindi aged 18 to 25 was selected. Period:  6 months. Methods: A survey questionnaire was developed for the study to measure various aspects of selfie taking behaviour. Purposive sampling technique was used to collect the data. Results: 32% of the participants reported taking selfies every day, 37% taking 2-3 times a week while 24% taking selfies once in a week. Regarding the selfie posting behaviour the participants reported that 38% post selfies to their social networking accounts once a week, 25% 2-3 times a week, 7% post every day and 29% did not post selfies at all. Similarly, the findings also indicated that students edit their photos, prefer a specific pose to take selfie i.e. front (full face) side view or top view for the self-representation in a photo graph. Results also revealed preference for facial depiction in photographs like smiling, pout, flat expressions and fish gape as their self-representation. Conclusion: The usage of selfies and its posting has an impact on the self- presentation of the participants.

Keywords: Selfie, Self-representation, Psychology, Behaviour.