Organic products are now considered healthier by most buyers because they are made from natural substances.Organic produce is grown without the use of fertilizers, artificial chemicals or pesticides. . The organic food market in India is starting to grow rapidly, albeit at a stubborn stage. Consumers prefer organic food not only for safety, human health and environmental reasons, but also because attributes such as nutritional value, taste, freshness and appearance of organic food are of great importance to consumers. This study is descriptive in nature. A stratified simple random sampling technique was used and 80 respondents were interviewed with a well-structured questionnaire. Survey results show that consumers prefer to buy organic foods. There are several factors that influence the preference for organic food compared to female respondents. More than educated respondents prefer to buy organic food. 35-45 year olds prefer to buy organic food compared to other age groups. Also, people with an income range of Rs.20,001 to Rs.40,000 prefer to buy organic food. Consumers prefer to buy organic food because they like fresh vegetables and fruits. Reason for choosing it to be healthy, taste good, be safe, protect the environment, etc.

Key words: Consumer Preference, Organic food products and Environmental concern.