Presentstudy was aimed to find out the difference regarding utilization of information and communication technologies (ICTs) between extension field staff (EFS) and dairy farmers. The study was carried out on 156 EFS members (APVOs, DDL, SVOs, VOs, VAs) by using proportionate sampling technique and 383 dairy farmers were selected randomly from Sheikhupura (Punjab), Pakistan. Data were collected through structured interview schedule. The study revealed that Duniya newspaper and Mawaishi Nama Magazine was frequently used by all EFS.While, Express newspaper and Zarat Nama were read by 48 and 30.5% of farmers respectively. T.V program Haryali and radio program JithayTere Hal Wagday were listened by 11.5 and 17.3% EFS, respectively.However, no farmer listened any T.V and radio program. Livestock Helplines including 08000-9211, 0800-78685, 0800-78686 were used by 92.9% EFS while agricultural helplines 0800 29000, 0800 15000 were used by 32.4% of farmers as top users. Mobile application of Livestock and Dairy Development Board was used by 48.1% EFS but its use was nil. Online browsing viawww.livestockpunjab.gov.pk website was maximum visited by 80.1% EFS and 9.9% farmers. In the category of social media, WhatsApp was used by 92.9% EFS and 40.5% farmers were also used as ICT tool. Majority of the EFS used maximum extension methods to disseminate information among dairy farmers while phone call and visit of animal market were prominent extension methods to get information by using them.

Keywords: Livestock Extension Services, Public Sector, ICTs, Teaching Methods