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A SCALE TO MEASURE COMMUNICATION OF AGRICULTURAL OFFICERS

. Jahanzaib Jalil, Latifa Mansoor, Ausima Sultan, Syeda Aysha, Umair Safdar and Arz Muhammad Umrani


Abstract

The current research study was carried out between 2021 and 2022. This study examined the way agricultural officers communicate. As part of the research efforts, to analyze the communication behavior of the agriculture officers a scale was developed. For the construction of the scale the Likert (1932) summarized rating scale method was employed. A preliminary selection of 56 statements was made after considering their relevance and research-related suitability. A total of 44 assertions were compiled using the available materials, evaluated carefully, and then sent to specialists in the form of a questionnaire. Through relevancy testing, 38 statements were chosen out of 44.

  • : Agriculture officers, Communication, behavior, Relevancy.
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