The key objective of an organization’s marketing efforts is to develop satisfying relationships with customers that benefit both the customer and the organization. These efforts lead marketing to serve an important role within most organizations and within society. At the organizational level, marketing is a vital business function that is necessary in nearly all industries, whether the organization operates as profit or as not-for-profit concern. In the case of for-profit organizations, marketing is responsible for most tasks that bring revenue and, hopefully, profits to an organization, and for not-for-profit organizations, marketing is responsible for attracting customers needed to support the not-for-profit mission, such as raising donations or supporting a cause. In the case of both types of organizations, it is unlikely that they can survive without a strong marketing effort. Marketing is also the organizational business area that interacts most frequently with the public and, consequently, what the public knows about an organization is determined by their interactions with the marketers.

Index Terms- LIC, Effectiveness, Promotional Strategies, Approaches