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ASSESSMENT ON PATIENT SATISFACTION TOWARDS PRECAUTIONARY MEASURES, QUALITY OF SERVICES AT PRIVATE HOSPITALS IN VIEW OF COVID -19 PANDEMIC USING SERVQUAL MODEL

. Dr. B. Kishore Babu Dr. A. Udaya Shankar DR.K.V.V. Raju Associate Professor, K L Business School, Koneru Lakshmaiah Education Foundation, Vaddeswaram, Guntur, Andhra Pradesh, India. Associate Professor, K L Business School, Koneru Lakshmaiah Educ


Abstract

At the present time Healthcare industry is one of the prevalent service sectors in India. The prime purpose of Healthcare sector is to endow with proficient services to its patients. In healthcare sector hospitals will play major role.As the world continues to suffer from the COVID-19 pandemic and India’s numbers also rapidly rising, the Private hospitals has taken numerous steps to check its swell. Private hospitals are giving utmost priority to safeguard its patients as well as its employees. Private hospitals are revised timings and started rotation of employees and offering free sanitizers,N-95 masks at premises, sanitizing premises with required disinfectants frequently, allowing patients in queue system, hanging banners and posters about covid-19 pandemic inside and outside Private hospitals. At the entry level, both staff and patients attending OPD are checked for fever and cough. Travel history and aadhaar details are taken of persons. Casualty staff has been given PPE kits,

 In the current scenario, Private hospitals functioning in a vibrant confront concerning both patient base and concert so as to offer proficient services to its patients. Private hospitals are tiresome firm to win patient satisfaction by offering improved quality services. A survey has been conducted to know the patient satisfaction on services quality using SERVQUAL model in the pandemic days with sample size of 188 at different Private hospitals at Vijayawada. Among all the factors, the patient satisfaction was highly depending on Assurance and least depends on the reliability.84% of the patients are satisfied with precautionary measures adopted at Private hospitals

Keywords: Private hospitals, Patients, Satisfaction, Covid-19, Service quality

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