Consumers are shifting their focus from non-organic cosmetics to green cosmetics for a better lifestyle with beauty. Environmentally-friendly consumers look for chemical-free personal care organic products to maintain their youthful look and improve their appearance (Kim & Chung 2011). Recent research shows that women have relatively stronger environmental concerns than men. This paper aims to find the impact of Demographic factors such as age , marital status, education, occupation, income, area of residence on the buying behaviour of Organic Personal Care products. Data was collected from 230 respondents (Young women in Tirunelveli city) who purchase organic personal care products.

Keyword: Organic, Personal care products, demographic factors, buying behavior.