The present paper is the outcome of an empirical study conducted with the objective of customer perception and preference towards innovative financial services offered by commercial banks and expectation of financial services in customers. Finance is a powerful intervention for economic development. Access to finance, especially for the poor, is empowering because financial exclusion offer leads to broader social exclusion. The recently announced Jan Dhan Yojava by the government marks a landmark in the quest for universal financial access. To fulfil those needs and wishes in way so that customer will be satisfied with banking service for a long time period. The study targeted number of customer questionnaires’ distributed on a convenience sampling basis by the 5 banks achieved the minimum projection of 100 consumer questionnaires’ distributed approach of improving the quality of banking service based on customer perception and preference towards innovation financial services offered by commercial banks in vallioor. This study can be concluded that people have more than half of the people have positive perception and are satisfactory with banking service. 

Key words:  Finance, Bank, Service, Customer, Economic.