Coupon has been widely used by marketers as an important promotional tool in the Product categories. In the past few years, consumers increased their use of coupon as a cost-saving measure. Conventional knowledge suggests that coupons have a positive impact on sales prospects of the promoted product. The researcher investigates whether there is a broad consensus among different researchers as to the impact of coupons on purchase preference. Retailers regularly add coupons and discounts into their marketing strategies to boost sales conversion rates and increase customer loyalty. While discounts are certainly attractive to shoppers, digital coupons can also be a successful means of growing a social media following and email marketing list or encouraging mobile website usage. This study proposes a Customer Preference for Coupon code based promotional activities, 92 samples were used as primary data and also using secondary data in this study. In conclusion this study reveals the purchasing and spending pattern of the respondents, respondents opinion towards coupon code-based promotion activities and analyze the preference behavior of the respondents towards promotional activities of any business. The tools used for the study are Percentage Analysis, Factor Analysis and Weighted Ranking. The result of the study is feasible.

Keywords: Coupon code, Customer Preference, Promotional activities